Great content takes time and resources to create, especially when it comes to long-form video. YouTube Shorts Maximize the Value of Your Channel’s Long-Form Video Content That means using YouTube’s new Shorts creation tool has the potential to attract new short- and long-form video viewers. YouTube recently announced that viewers who watch your channel’s shorts will begin to see your long-form videos in their recommended videos.Īnd since imported shorts include links to the original video, they can also help drive traffic from the YouTube homepage to long-form content. YouTube Shorts Improve Discoverability for Your Individual Long-Form Videos

When you focus on both long- and short-term content, you’re likely to see optimal YouTube audience growth and retention. But as more users consume YouTube shorts, it’s important to understand how long-form videos and short-form videos contribute to your channel’s growth.Īccording to YouTube executives, shorts are ideal for introducing your brand to a new audience, which makes them a key component of the customer journey. Publishing engaging long-form content regularly can be incredibly helpful for channel growth and other goals. YouTube Shorts Accelerate YouTube Channel Growth Let’s look at a few reasons brands should consider prioritizing YouTube Shorts, especially now that it’s so quick and easy to create them. If you want your brand to be where users are, YouTube Shorts is an obvious choice. While still impressive, TikTok logged just 1 billion monthly users in the platform’s most recent report. As of June 2022, YouTube Shorts tallies more than 1.5 billion users per month and logs an average of 30 billion views per day. But if you’re already using TikTok and Instagram for short-form video and YouTube for long-form video, do you really need to create short-form videos for YouTube, too?Īlthough YouTube Shorts is the newest of the major short-form video apps, the catchy videos are already the most popular.

3 Reasons Marketers Should Prioritize YouTube Shortsįrom TikTok to Instagram, short videos continue to trend across social media channels. In this article, you'll discover how to create YouTube shorts using your long-form videos. Want to do more with YouTube Shorts? Looking for an easy way to turn your YouTube videos into shorts?

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