Your attendees likely have a bucket list of things they’ve always wanted to try but never quite got around to - like eating chocolate-covered crickets or sky diving. Let attendees step outside their comfort zone

Keep on reading to discover 14 ideas to inspire brand awareness activities at your next event. Brand activations provide better experiences for your fans and help sponsors to create more meaningful connections. Take music festivals, for example - 82% of music fans who attend four or more festivals a year are actively excited to experience the sponsorship activations there. What is brand activation?īrand activation is anything a brand sponsors that adds to an attendee’s experience and helps to build brand awareness in a positive and impactful way. But with the right brand activation strategy, you can encourage memorable brand engagement that makes both your ticket-buyers and your sponsors happy. People might navigate away from too-obvious advertising, and with online events, computer screens might seem to create a barrier. Knowing how to build brand awareness for online as well as in-person events can be elusive. It may be a shockingly good meal or craft beer, a conversation that’s worth the ticket price and beyond, or even a delightful interaction or two with a sponsor.

When you’re hosting a sponsored event, the key to bringing your audience closer to the brands they love is often something simple.

Digital activations 2020